A Personal Manifesto

I believe that design can change the world for the better.

“Harnessing the power of design by nurturing creativity in every discipline.”

February 4th, 2017

I strive to deliver meaningful design so that future generations can enjoy this planet.

It’s important to change opinions—deep seated cultural habits through creative ideas.

Design is Life.
Everything made by man is designed, and we are responsible for designing the future we want.

There is no denying that Earth is facing a critical time, both environmentally and culturally. The human race is living well beyond its means, and this has to stop. The consumerist values instilled in developed societies are causing irrevocable damage to biodiversity and the environment. We must not let these values continue if we wish future generations to prosper.

From the products we buy, food we eat, work we do, there is vast potential to increase efficiency and sustainability within the entire chain of distribution.

I aim to lead a fun, adventurous and exciting life with my family, but this doesn’t have to be at the expense of the environment.

Natural resources are finite, and we cannot wait for the hope of technological advances to save the day—we must take responsibility for our actions and instigate change where we can.

Time is running out. Radical change is long-overdue.

Most importantly, we must lead by example and inspire others to follow suit.

I hope my daughter grows up in a world where she can enjoy the beauty of nature, that which has inspired me my whole life.

As a designer I am responsible for the work I do, who I work for and the potential impact (positive or negative) that will have.

My mission is to effect positive change through design.

I aim to influence businesses and organisations to employ ethical values through creative design thinking for a sustainable future.

Rorie McIntosh, 2017.