Beautiful Business

Alan Moore is a designer inspired to build beautiful businesses.

In his latest book, → Do Design, Alan invites us to rethink not only what we produce, but how and why.

We are encouraged to ask: is it useful? Is it considered? Is it a thing of beauty?

In an effort to create good work, Alan has devised his fourteen practises to create enduring beauty.

February 2nd, 2017

Be curious about the world

Increase your depth of field

Develop an ability to adapt


Go see

Understanding language

Be open

Work better together

Start with optimism

Recognise no boundaries


Only work with good people

Let go of fear

Seek to create enduring beauty

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